The thought of making this project is because I am a fan of museum. I love going to museum in different topics, for instance, modern art, contemporary art, history, cultural, etc. When I was studying in Germany, it provided me a lot of chances to go to museums all over Europe, especially the famous one like Louvre in Paris or Gemäldegalerie in Berlin. I started to observe how the people there, of course not only locals but also tourists, appreciate art, and how those museums try to insist the visitors to appreciate art.

At the same time, I found it interesting that Hong Kong also do have quite a lot of art exhibitions no matter which specific types of art is. The media sometimes also promote those exhibitions. I remember once I saw an online media that were promoting Microwave International New Media Arts Festival. The way that they promote was like emphasizing which artworks are worth to see because of its “instalgramability”. They advised people on which angle is the best to compose yourself with the artworks, so that you have the perfect photo to upload on social media. I found it disgusting somehow, because I don’t think this is a good way to treat an exhibition but maybe a good way to boost the number of visitors. Then I started to think if this situation also happens in other country, and if the visitors in other countries also think of just taking a picture with their favorite or the most famous work of the museum and go.

As what International Council of Museums stated the definition of a museum, “A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment.”, I would be interested to know if people think of the meaning of museum in the same way or not, also how different would it be if it is not.

Therefore, I would love to make a documentary project that can let me to find out how actually people nowadays think of art museums, or art exhibitions, and maybe how their different backgrounds help to build up their thought on it, so as to construct the idea of the whole society towards art.